Off-road finish line – the grand finale of the Weber Roadshow
27 November 2025 – From early May to the end of September, Saint-Gobain Weber toured Germany with its "Tile Roadshow 2025", showcasing innovative tile solutions live on site. At specialist dealers across Germany, Weber experts demonstrated the latest innovations and engaged in intensive professional exchanges with contractors and dealers.
The eye-catching, Weber-yellow Land Rover Defender was a highlight at every stop, drawing attention to the prize draw offering the chance to win a unique event at the Land Rover Experience Centre in Wülfrath!
The winners who dared to go off-road
On November 20, the time had finally come: 35 winners gathered at Land Rover’s 17-hectare off-road terrain to take on 25 driving challenges in state-of-the-art off-road vehicles. Under the guidance of experienced instructors, the participants tackled tasks such as driving through waist-deep water, mastering inclines of up to 100%, navigating extremely rough terrain and stacking multi-part pyramids using attached ropes. The off-road day was defined by high tension, sweaty palms and loads of fun for everyone involved, who had to demonstrate courage and driving skills above all else. These intense experiences were discussed at length during the joint lunch and dinner. The participants also appreciated the networking aspect of the event, as in-depth professional discussions were an intended part of the programme.
Full speed ahead
"The roadshow enabled us to build and strengthen valuable relationships with our professional installer customers – direct contact is significant to us. The participants clearly enjoyed themselves, and our sales colleagues were able to deepen these relationships on a personal level," explains Thomas Schriegel, Head of Customer Marketing and Communication at Weber. "Especially in view of our realignment toward construction chemicals, it was important for us to seek contact with our customers and engage in dialogue actively."
